Snack a Jacks, a non HFSS rice cake brand known for its bursting flavours.
The brief was to dial up the taste cue and deliver the fun and the enjoyment aspect of eating the flavoursome snack.
Feel free to 'Say Yes' was our big idea. Through a vibrant colour palette, bold and spontaneous typography and graphic execution of the taste expressions, there's full of uplifting energy.
Branding, Packaging Design, Art Direction
Client: PepsiCo
Illustration: Steven Wilson
