DAN DAN
Aldgate / Wimbledon /
London Bridge
London Bridge
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Brand identity / Print / Website / Interior graphics / Illustrations
Dan Dan is a new Sichuan cuisine restaurant located in London, offering a modern take on traditional Chinese flavours. The brand identity was developed to reflect the restaurant’s core philosophy: honoring culinary heritage through contemporary lens.
From print to digital applications and restaurant graphics, the brand language remains consistent and iconic. The restrained aesthetic, paired with thoughtful details, allows the bold, vibrant cuisine to take center stage while enhancing the overall dining experience.
As Dan Dan continues to thrive and expand its presence, the brand identity grows with it - serving not only as a visual anchor but as a key component of the restaurant’s unique and memorable character.
